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	<title>Comments on: Shopping via MIDlet</title>
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	<description>I work for Qualcomm but these opinions are my own.</description>
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		<title>By: William Frantz</title>
		<link>http://williamfrantz.com/wp/13/comment-page-1#comment-17</link>
		<dc:creator>William Frantz</dc:creator>
		<pubDate>Mon, 07 Feb 2005 07:15:52 +0000</pubDate>
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		<description>&lt;p&gt;&quot;...their procedure was to phone the online store and order it from there on my behalf.&quot;&lt;/p&gt;

&lt;p&gt;Haha... oh, that&#039;s rich.  Doesn&#039;t it just burn you to see such brute force techniques being used when some good I.T. would make it so easy?&lt;/p&gt;
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		<content:encoded><![CDATA[<p>&#8220;&#8230;their procedure was to phone the online store and order it from there on my behalf.&#8221;</p>

<p>Haha&#8230; oh, that&#8217;s rich.  Doesn&#8217;t it just burn you to see such brute force techniques being used when some good I.T. would make it so easy?</p>]]></content:encoded>
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		<title>By: Paul Golding</title>
		<link>http://williamfrantz.com/wp/13/comment-page-1#comment-16</link>
		<dc:creator>Paul Golding</dc:creator>
		<pubDate>Mon, 07 Feb 2005 01:46:02 +0000</pubDate>
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		<description>&lt;p&gt;Thanks William for picking up on my post and giving some insightful points about the concept.&lt;/p&gt;

&lt;p&gt;I think that in larger stores, all the &quot;offers&quot; will be presentable via web services, by which I really imagined something like an RSS feed. Even last-minute price reductions are usually electronically registered on the inventory system.&lt;/p&gt;

&lt;p&gt;Picking up a flyer is definitely a good idea, but many stores don&#039;t, or can&#039;t print these to keep up with the in-store price drops and specials etc.&lt;/p&gt;

&lt;p&gt;The idea is not limited to price reductions necessarily. It can be thought of as a kind of in-store browser.&lt;/p&gt;

&lt;p&gt;You are right about GPS and battery life etc. In fact, GPS wont work a lot of the time anyway. There are other possibilities, like Bluetooth and NFC, or even manually.&lt;/p&gt;

&lt;p&gt;You are also right about handing a credit-card to the cashier to order a product.&lt;/p&gt;

&lt;p&gt;The question is can such interaction be user-friendly and useful to the shopper in a way that they get used to it. Imagine that ordering the missing product is a single click. That&#039;s better than waiting in line to see a cashier. My recent experience with ordering an out-of-stock item in Mothercare World was that it took over 10 minutes to complete - once I had the attention of a shop assistant. Interestingly, their procedure was to phone the online store and order it from there on my behalf.&lt;/p&gt;

&lt;p&gt;These issues need thinking through. I&#039;m glad to be in conversation with you about it.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Thanks William for picking up on my post and giving some insightful points about the concept.</p>

<p>I think that in larger stores, all the &#8220;offers&#8221; will be presentable via web services, by which I really imagined something like an RSS feed. Even last-minute price reductions are usually electronically registered on the inventory system.</p>

<p>Picking up a flyer is definitely a good idea, but many stores don&#8217;t, or can&#8217;t print these to keep up with the in-store price drops and specials etc.</p>

<p>The idea is not limited to price reductions necessarily. It can be thought of as a kind of in-store browser.</p>

<p>You are right about GPS and battery life etc. In fact, GPS wont work a lot of the time anyway. There are other possibilities, like Bluetooth and NFC, or even manually.</p>

<p>You are also right about handing a credit-card to the cashier to order a product.</p>

<p>The question is can such interaction be user-friendly and useful to the shopper in a way that they get used to it. Imagine that ordering the missing product is a single click. That&#8217;s better than waiting in line to see a cashier. My recent experience with ordering an out-of-stock item in Mothercare World was that it took over 10 minutes to complete &#8211; once I had the attention of a shop assistant. Interestingly, their procedure was to phone the online store and order it from there on my behalf.</p>

<p>These issues need thinking through. I&#8217;m glad to be in conversation with you about it.</p>]]></content:encoded>
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